Lesley Waterkeyn, founder and chief executive of brand and marketing agency Colourworks, will donate 67 logos to 67 small medium enterprises (SMEs) in Johannesburg and Cape Town as part of Mandela Day celebrations next Wednesday.
“We want to get behind entrepreneurs in South Africa. We believe that’s where the growth is,” she told Business Report. “More than 80percent of businesses fail within their first two to three years of operation, because they don’t look professional and therefore don’t get taken seriously. We want to change that by giving them a chance to thrive in the South African economy.”
Waterkeyn said they had commissioned 67 designers to come up with the logos. “Some of the logos are already completed. They will be handed over on Mandela Day at the Ticketpro Dome in Johannesburg and later in Cape Town.”
She said they had partnered with entrepreneurial incubators and hubs and other networks to make the project possible.