DURBAN - Marketers and entrepreneurs are often the first to identify new opportunities because they are the mavericks with their eye on the horizon said Jacqueline Raw, Owner and Founder of Ycagel, a marketing consultancy in Kwa-Zulu Natal.
She said, "Their ability to mobilise, respond to and capitalise on impending innovation and opportunities means that they are never limited to certain industries or markets".
It is with this in mind that Jacqui offers her predictions as to where the three greatest opportunities will manifest this year:
1. Renewable energy:
Being able to sustainably produce clean energy is no longer a pipe dream or a nice to have. With the ever-looming deadline for a global reduction in temperatures before we reach our tipping point of no return in 2035 – this industry is now taking centre stage on a global platform. It’s an absolute, that if you’re able to contribute as an entrepreneur to solving this burning question, you are sitting with a massive opportunity.