JOHANNESBURG- Facebook Marketing Partners has identified Bionic, powered in sub-Sahara by Primedia Unlimited, as its Innovation Spotlight Award 2017 winner in the Omnichannel: Online and Offline Sales category.
The awards call for the year’s most exciting new technologies built on Facebook’s Application Programming Interface (API) to solve marketing challenges.
“Bionic is a platform designed to manage and automate online advertising spend. It works with companies to extract customer insights from the data they already have. At the same time, Bionic leverages Facebook’s Offline Conversions API to measure in-store transactions as they occur—tying companies’ digital ad efforts to offline shopping behaviours such as purchases and coupon usage,” said Facebook Marketing Partners in a statement.
Ryan Williams, Group CEO for Primedia Unlimited adds: “It’s been just over 6 months since Bionic entered the African market to service South Africa and our neighbouring countries and we’re already seeing fantastic results and benefits for our media agency and marketing clients,” he says. “We’re very proud to be associated with a company as innovative as Bionic that seamlessly aligns offline marketing efforts with targeted online opportunities.”
Today’s consumers aren’t only dealing with thousands of advertising and communications messages each day; they’re dealing with mostly irrelevant messages. “Bionic hyper targets consumers according to their online and offline purchasing behaviour by aligning with point of sale technology on the ground,” concludes Ryan.