DURBAN - The prestigious World Branding Awards celebrated its fourth edition at the Kensington Palace.
At the awards, 245 brands form 32 countries were named Brand of the Year including popular brands from South Africa.
South African won in the national tier category for brands like DSTV, Bokomo Weet-Bix and Amarula. Altogether South Africa walked away with 7 awards.
Kenya and Nigeria were the other two African countries that won awards. Kenya took away 6 national tier awards, including the airline and energy category. Nigeria scooped awards that included university and supermarket brands.
The big winners for the night were the global brand that received awards. Some of the brands included Google, Cartier and L'Oréal.
The World Branding Awards are seen as the ultimate global brand recognition accolade. The winners are put through a judging process under three categories that are:
1. Brand valuation
2. Consumer market research
3. Public online voting
The consumer's votes count for 70% of the votes and each brand is named Brand of the Year in the respective categories.
Richard Rowles, Chairman of the World Branding Forum said that the awards are to celebrate the achievements of some of the greatest brands on the planet. He also said that is can be difficult for brands to win in their respective categories.
According to the Chief Executive of the Forum Peter Pek over 135000 consumers from all over the world voted for more than 3000 brands from 35 countries.
The World Branding Forum is a global non-profit organisation that is dedicated to advancing branding standards for the benefit of consumers and the branding community.
-BUSINESS REPORT ONLINE