Picture: Sticky Waffle waffles and coffee shop in Sandton. (Cleopatra Shava).
Picture: Sticky Waffle waffles and coffee shop in Sandton. (Cleopatra Shava).
Picture: Sticky Waffle. (Cleopatra Shava).
Picture: Sticky Waffle. (Cleopatra Shava).
Picture: Sticky Waffle hot beverage. (Cleopatra Shava).
Picture: Sticky Waffle hot beverage. (Cleopatra Shava).
Picture: Sticky Waffle sandwich. (Cleopatra Shava).
Picture: Sticky Waffle sandwich. (Cleopatra Shava).
Picture: Sticky Waffle store. (Cleopatra Shava).
Picture: Sticky Waffle store. (Cleopatra Shava).

CAPE TOWN - This Verulam born entrepreneur overcame mitral valve prolapse, bipolar disorder and lost his mother in a devastating car accident. He then went on to start his own business, Sticky Waffle. Yadev tells of how he overcame these challenges and managed to realise his entrepreneurial dream.  

Singh, a graphic design graduate by profession, found himself frequently job-hopping. He has worked extensively in the design industry for leading design companies such as Black Africa Group, Brand Union and Saatchi & Saatchi. However, he struggled to find a sense of belonging. 

"I struggled to fit in at an organisation. I never really found a sense of place", reveals Singh. Finally, he decided to pursue his dream, by becoming his own boss. 

This is how Sticky Waffle came about. Singh saved up enough money to start his business, then he was devastatingly hit by multiple challenges. 

Diagnosed with mitral valve prolapse, bipolar disorder and surviving a stroke, the odds seemed well against him. 

He also lost his mother in a devastating car accident in 2016. This, however has been one of the motives for his success. 

"I promised my mother that I would soon look well after her", says Singh. 

This promise resonated with him throughout his journey into founding his own business. 

"My mom brought myself and my brother up with R500 a month". 

His tough upbringing drove him to tread carefully financially. 

Singh started Sticky Waffle with a start-up capital of approximately R400 000, all of which was self-funded. 

He currently employs four staff at his Sandton-based business and serves as Manager of the branch. 

He specialises in gourmet waffles and hot and cold beverages. 

Singh says that success does not come easy, however, his upbringing prompted him to pursue his dreams. 

"Growing up hard, all is up to you. You have to do everything yourself and basically set it up", says Singh. 

When asked for advice for other prospective entrepreneurs, Singh says:

" You'll never know unless you do. Whether its a million dollar idea, as long as its not put into action, its worth nothing". 

READ ALSO: YOUNG ENTREPRENEUR: Passion and hard work took him to the top

- BUSINESS REPORT ONLINE