INTERNATIONAL – Airbus has launched a strategic review to outline changes under incoming chief executive Guillaume Faury as it faces industrial challenges and prepares for overdue modernization, industry sources said.
The “Airbus Next Chapter” review involves a team of planners working outside the normal strategy organization in pursuit of a break from years of industrial problems, management feuds and an ongoing bribery scandal.
It is being led by former investor relations chief Julie Kitcher in what one insider described as a signal to financial markets that profits will be embedded in strategy, as the once state-sponsored European project marks its 50th anniversary.
Plane making boss Faury, who becomes chief executive when Tom Enders retires next April, “wants to go fast and introduce a new state of mind; he wants to turn the page on the past,” a person familiar with the company said.
Airbus declined comment on the review, which is designed to war-game strategic decisions and possible structural changes.
Founded in 1969, Airbus has risen to compete on a par with Boeing and is one of Europe’s leading exporters.