INTERNATIONAL - Samsung Electronics Co Ltd said Sunday that it will add an app to its smart televisions in the coming months to let owners watch content bought on Apple Inc’s iTunes service, a possible first sign Apple is looking to distribute its forthcoming television service on devices made by others.
The deal is part of an ongoing strategy shift for Apple, which is facing weak hardware sales in China and a saturated global smart phone market where users are hanging on to their old iPhones longer than ever, hammering its biggest business.
As a result, Apple is increasingly leaning on its services segment, which includes businesses such as iCloud storage in addition to its music, television and movie content businesses.
It has announced several high-profile deals for original television content, including a forthcoming show with Oprah Winfrey, but has not yet said how it plans to distribute that content or when its service will launch.
The Samsung deal could be a step toward Apple distributing content to devices made by others. Apple makes a device called Apple TV that connects to a full television set, but has never produced a full set itself.