Ex-banker makes sure that pooches are sitting pretty

By Time of article published Oct 24, 2013

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Parisian poodles are used to being pampered by their owners, groomed to perfection and adorned with luxury leashes and collars. Now they finally have the furniture to match.

A company co-founded by a former Société Générale banker has come up with a range of high-end interior items for the furry and the feathered retailing for as much as E4 000 (R54 000)

The discerning cat or dog may appreciate a sofa lined with speciality textiles from Denmark. A birdcage on stilts is crafted from aluminium and oak.

The company, Chimere, even offers a lacquered litter box for cats and a minimalist, bell-shaped fish bowl.

The sofa looks like a retro-style television on short wooden legs. It comes in different sizes, with customised finishes available on demand, according to the company’s website.

Co-founder Frederic Stouls started the venture after leaving the crisis-ridden banking sector in 2012. He spotted a niche in the US pet market that he believes can be filled by elegant design.

“Our designs are romantic, they evoke childhood... You can see dogs taking ownership of the kennel straight away,” Stouls said.

Big French luxury groups such as Kering and Louis Vuitton already offer some products for animals of privilege but little beyond outdoor accessories.

“This is a really big market: there are hotels for dogs, spas for dogs,” Stouls said. “But the product has to look good.” – Reuters

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