A spate of retail therapy is said to be good for boosting your mood, but spending money doesn’t always buy happiness – especially if you’re materialistic.
Research has found some shoppers, whether they buy material items or life experiences such as tickets to the theatre or holidays, are no happier following the purchase than they were before.
This contradicts studies that found spending money on activities to enrich your life creates greater levels of happiness. The research was carried out by San Francisco State University.
“Everyone has been told if you spend your money on life experiences, it will make you happier, but we found that isn’t always the case,” said Ryan Howell, an associate professor of psychology at San Francisco State.
“Extremely material buyers, who represent about a third of the overall population, are sort of stuck. They’re not really happy with either purchase.”