INTERNATIONAL - Alphabet´s Google will ban political advertising on its platform before the Canadian federal election, after the country introduced stringent transparency rules.
The Bill C-76, which was passed in December, requires online platforms to keep a registry of all political and partisan advertisements they directly or indirectly publish.
“For the duration of the 2019 federal election campaign, Google will not accept advertising regulated by Bill C-76,” Colin McKay, Google Canada’s head of public policy, said in a statement.
“We’re focusing our efforts on supporting Canadian news literacy programs and connecting people to useful and relevant election-related information.”
The election is due in October in Canada.