Image: Mark Zuckerberg announces new features such as AR camera effects for Instagram, at the Facebook F8 conference. ( AR world)

INTERNATIONAL - At Facebook’s F8 conference, it was announced that Instagram will be updated with a few new features. 

These new features include video calling, AR filters, a redesigned Explore page and a new anti-bullying feature in the comments section. 

Live video has been a popular feature on Instagram, and now the social network is taking that one step further by adding video calling to direct messages. 


This will allow users to talk one-on-one or with a small group of people directly through the service.

To use this feature, You will have to tap the camera icon at the top of a Direct thread. 

 Augmented reality effects that are similar to Facebook AR features will be available on the platform.


These AR effects will allow users to build face filters and effects. They can then try out filters they see used by other accounts in their Stories feed. 

Additionally, third parties will be able to create custom filters. 

Zuckerberg announced that Instagram is debuting filter partnerships with Ariana Grande, BuzzFeed, Kylie Jenner, and the NBA. 

App Integration


Spotify will now be integrated with Instagram to allow users to share a playlist, song or album with followers either via Stories or through an Instagram direct message.

GoPro integration is also just as simple. 

In the GoPro app, sharing to Instagram lets you upload your action shots directly into Stories

Users will need to choose a clip on the GoPro app and share directly to Stories.

Users will also have the ability to edit the video before sharing.

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- BUSINESS REPORT ONLINE