INTERNATIONAL – Fiat Chrysler’s new boss unveiled his management team on Monday, seeking to revive the carmaker in Europe, forge ahead in North America and keep the group in contention in the industry’s race to develop self-driving and electric cars.
Mike Manley took over in July after long-time chief Sergio Marchionne fell ill and later died after succumbing to complications from surgery. British-born Manley has since pledged to carry through a strategy Marchionne outlined in June to keep FCA “strong and independent”.
“The next five years will continue to be extremely challenging for our industry, with tougher regulations, intense competition and probably slower industry growth around the world,” Manley said in a letter to employees on Monday.
“Nevertheless, with a laser focus on execution and a continued flexibility that allows us to adjust as circumstances change… we have a clear line of sight to achieving our five-year ambitions.”
Manley appointed Pietro Gorlier, thus far head of FCA’s components business, as FCA’s next European chief to tackle a region where profitability is below that of peers, many workers are stuck in furloughs and various plants run at below capacity.
Gorlier succeeds Alfredo Altavilla who left after Manley’s appointment. At Magneti Marelli, the parts unit that FCA may either spin off or sell, Gorlier will be succeeded by the parts maker’s lighting division head Ermanno Ferrari.
Choosing an Italian as head of Europe might soothe some fears in Italy that FCA could weaken its link to Fiat’s roots.
In his last strategy unveiled in June, Marchionne vowed to convert Italian plants to churn out Alfa Romeos, Jeeps and Maseratis instead of less profitable mass-market vehicles to preserve jobs and boost margins. Europe will also become a big part of the company’s electrification drive.
FCA will copy in Europe what worked in the United States, where it retooled plants to build pricier SUVs and trucks in a move since emulated by bigger rivals Ford and GM.
Manley also named new managers at Jeep and RAM, the two brands which have been driving profits in recent years.
Tim Kuniskis was named head of Jeep North America, while Reid Bigland was named head of trucks brand RAM.
Manley, who looked after Jeep and RAM before becoming CEO, will continue to keep an eye on Jeep, as no global head for FCA’s most lucrative brand was named.
BUSINESS REPORT ONLINE