PepsiCo buys 'superfood' startup in latest health push
INTERNATIONAL - PepsiCo has bought nutritional food company Health Warrior Inc, it said on Wednesday, the latest move in its efforts to target consumers who are ditching processed and sugary foods for healthier options.
Founded in 2010, Richmond, Virginia-based Health Warrior makes protein powder, bars and muffins rich in plant-based nutrients and so-called “superfoods” such as chia seeds.
Health Warrior will become part of PepsiCo’s HIVE division, which has been created to house small and emerging brands. The beverage and snack giant did not disclose the price of the acquisition.
The company was founded in 2010 by Shane Emmet, Nick Morris and Daniel Scott Gluck, three college friends.
PepsiCo and larger rival Coca-Cola have made a string of acquisitions aimed at offering healthier products.
This year, PepsiCo bought carbonated drink-machine maker SodaStream for $3.2 billion (R46bn) and baked fruit and vegetable snack maker Bare Foods Co for an undisclosed sum.