INTERNATIONAL – Samsung Electronics aims to double its online smartphone sales in India this year to $1 billion (R14bn), driven largely by a new budget range of devices, the head of its mobile business for the country said on Wednesday.
Smartphones and fashion are among the most popular purchases in India’s fast-growing e-commerce market, which Deloitte expects to more than treble between 2017 and 2021 to $84 billion.
The South Korean tech giant in February launched its M-series phones in India, which are sold only through Samsung’s website and Amazon.com’s local unit.
That range of devices, priced between 7,990 rupees ($114.23) and 17,990 rupees ($257.20), has sold over 2 million units since launch and will help Samsung double its online sales, Asim Warsi, senior vice president of Samsung India, told Reuters in an interview.
“Business-to-consumer sales in the online market are expected to be $4.5 billion this year and, if that is so, we should be around 25 percent of the market,” Warsi said.