Sony Corp said it would start testing self-driving cars as early as this year to beef up the company’s sensing and safety technologies, as the Japanese electronics and entertainment giant accelerates its automotive push.
Photo: (AP Photo/Koji Sasahara)
Sony Corp said it would start testing self-driving cars as early as this year to beef up the company’s sensing and safety technologies, as the Japanese electronics and entertainment giant accelerates its automotive push. Photo: (AP Photo/Koji Sasahara)

Sony to test self-driving cars to boost sensing, safety technologies

By Makiko Yamazaki Time of article published Jan 7, 2020

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INTERNATIONAL – Sony Corp said it would start testing self-driving cars as early as this year to beef up the company’s sensing and safety technologies, as the Japanese electronics and entertainment giant accelerates its automotive push.

Sony revealed the plan as it unveiled an electric concept car with 33 embedded sensors, including image sensors and solid state light detection and ranging (Lidar) sensors, at the Consumer Electronics Show (CES) in Las Vegas on Monday.

The concept car, developed with the help of Bosch, Continental and other partners, also incorporates Sony’s in-car entertainment systems with spatial audio technology.

Sony Corp said it would start testing self-driving cars as early as this year to beef up the company’s sensing and safety technologies, as the Japanese electronics and entertainment giant accelerates its automotive push. Photo: Koji Sasahara/ AP


Sony is aiming to start test rides during the next financial year starting in April to check the performance of its auto- related technologies, a spokesman said. The company has no plans to produce its own cars, he added.

Sony dominates the market for smartphone image sensors, but has been trying to catch up with ON Semiconductor Corp in sensors for automotive applications.

“It’s not an exaggeration to say that mobile has been the mega-trend of the last decade,” Sony Chief Executive Officer Kenichiro Yoshida said at a CES press conference. “I believe the next megatrend will be mobility.” 

"It’s not an exaggeration to say that mobile has been the mega-trend of the last decade," said Sony Chief Executive Officer Kenichiro Yoshida. Photo: File


Reuters

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