INTERNATIONAL – Spotify, the world’s most popular paid music streaming service, officially launched in the Middle East and North Africa on Tuesday.
The company said services would now be available in 13 Arab markets, including Saudi Arabia, the United Arab Emirates, Egypt, and Morocco but not Libya, Iraq, Syria, or Yemen.
Spotify has been unofficially available in the Middle East for several years via accounts usually registered in other markets such as Europe.
Claudius Boller, who previously worked in the region with Universal Music Group, is Spotify’s managing director for the Middle East and Africa.
Boller told Reuters Saudi Arabia, the UAE, Egypt, and Morocco were expected to drive regional growth, pointing to the Middle East’s youthful population and high smartphone penetration.