INTERNATIONAL - Spotify, the world’s most popular paid music streaming service, launched in India on Tuesday, stepping into a price-sensitive market crowded by well-funded local players like JioSaavn and Apple Music.
The Swedish company said it will offer a free version of the streaming app that will run with ads, alongside a premium ad-free version that will charge users 119 Indian rupees ($1.67) per month.
The same plans in the United States start at $9.99, $11.37 in France and $13.30 in the United Kingdom. Indian users can also opt for Spotify Premium for a day for 18 cents.
Spotify is coming late to streaming in India. Apple Inc launched in 2015, followed by Alphabet Inc’s Google Play Music in 2017 and Amazon.com Inc’s Prime Music last year.
With more than 400 million smartphone users, the market is potentially huge. About 96 percent of consumers in India and China listen to licensed music, according to a report by International Federation of the Phonographic Industry, an organization that represents the interests of the recording industry globally.