INTERNATIONAL – Since the dawn of television, viewers have favoured video images that are wider than they are tall – first on boxy TV sets and later on broad, flat digital displays.
The rise of the smartphone is driving a shift to vertical video as advertisers and young influencers create content that can be viewed with ease on handsets without flipping them 90 degrees.
Now a traditional broadcaster is getting in on the game.
Germany’s Pro started vertical business “Vert” to help it capture advertising dollars migrating from classical TV to the internet.
Vert’s videos for corporate clients will run on platforms such as Facebook’s Instagram, whose more than 1 billion users already watch clips in 9:16 format.