Amazon.com Inc. signed pacts with the Future Group to sell products from India’s second largest brick-and-mortar retailer on its online marketplace. 
Photo: File
Amazon.com Inc. signed pacts with the Future Group to sell products from India’s second largest brick-and-mortar retailer on its online marketplace. Photo: File

WATCH: Amazon, Future Group boost lies to fend off Asia’s richest man

By Ari Altstedter Time of article published Jan 6, 2020

Share this article:

INTERNATIONAL – Amazon.com signed pacts with the Future Group to sell products from India’s second largest brick-and-mortar retailer on its online marketplace, as they fend off global rivals in the world’s last big untapped retail market.

Amazon will become the authorized online sales channel for Future Retail Ltd.’s stores, which sell everything from groceries to cosmetics and apparel, according to an exchange filing Monday. The e-commerce giant will also have a tie-up with Future Consumer Ltd., that makes consumer goods like packaged snacks and household cleaners.

WATCH:

Video by: Chelsea Lotz, Business Report Plus

The deal deepens Amazon’s collaboration with Future Group as India’s 1.3 billion people become a prized catch for global retail giants who are effectively shut out of China. Walmart Inc. spent $16 billion to buy local e-commerce leader Flipkart Online Services Pvt. in 2018 while Amazon has already pledged $5.5 billion investment in the country. Mukesh Ambani, Asia’s richest man, who controls India’s largest retail chain by turn over, unveiled his group’s online store last week.

Amazon.com Inc. signed pacts with the Future Group to sell products from India’s second largest brick-and-mortar retailer on its online marketplace. Photo: File


“This arrangement will allow us to build upon each other’s strengths in the physical and digital space,” Kishore Biyani, founder and chairman of Future Retail said of the latest deal in a statement Monday.

Last year, Amazon agreed to buy 49 percent in one of Biyani’s unlisted firms that allows the American e-tailer to acquire stake in Future Retail between three and ten years. 

Bloomberg

Share this article:

Related Articles