File image: MTN. IOL.

CAPE TOWN - After Durban and Gauteng were left devastated following the recent floods, MTN is donating R500 000 to help relief efforts in those affected communities. 

MTN's generous half a million rand donation has been announced today, ahead of the MTN8 Final which is expected to be hosted in Durban this weekend. 

Despite the recent disaster that has left people displaced, injured and homes damaged, MTN expresses its support of those affected. 

They also maintain their cheerful spirit for the upcoming football competition. 

“We are thrilled to be hosting our MTN8 Final in Durban but we also know that many locals are facing desperate conditions right now, as a result of this ferocious flooding."

"We are collaborating with the Red Cross which has people on the ground in KZN and Gauteng, so they are best placed to allocate this half a million rand donation,” said Executive for Corporate Affairs and  MTN SA spokesman, Jacqui O’Sullivan.


Executive for Corporate Affairs and MTN SA spokesman, Jacqui O’Sullivan


O'Sullivan said that as they prepare for this big final, they are mindful of the disaster. 

She added that while they are enjoying the soccer, "we need to put something back in this community that has been deeply affected". 

MTN South Africa has joined forces with the Red Cross and donated this funds. 

The funds will be distributed by Red Cross as O'Sullivan notes that they are very much aware of what is happening on the ground. 

They can also ensure that the funds get to where it is most needed. 

In addition to MTN's contribution, MTN has also created an SMS line. 

The SMS line offers MTN customers the opportunity to contribute to the relief efforts. 

A minimum of R5 can be donated through the SMS line by simply SMS'ing: "GIFT" to 36322. 

Customers can also donate R10 by SMS'ing “GIFT” to 38360.

In a bid to make the donation as easy and accessible for its customers, the donation is zero-rated. 

In effect, MTN will only bill the donation, with the SMS's being free of charge. 

MTN calls on everyone to assist in brightening the lives of those affected and to get these communities back on track, as quickly as possible.

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- BUSINESS REPORT ONLINE