CAPE TOWN - The technological global event of the year has kicked off with Tim Cook, CEO of Apple Inc taking the stage in the newly opened Steve Jobs Theater at the Apple Campus to reveal their new product at the highly anticipated Apple 2017 event. Scroll further down to read about the new devices revealed at the event.
Live video from Steve Jobs Theater. Going down soon. https://t.co/cG5QUV99Wk
Twitter users went into meltdown awaiting the new annoucnement:
As the Event begins, Tim Cook refers to Steve Jobs as the ''dna of apple''. The first product given attention to is the Apple Watch Series 3. The watch was designed to aid keeping users active. According to Cook, it is now the number 1 watch in the world with 97% customer satisfaction.
It has upgraded systems that now monitor a resting heart rate, recovery heart rate and it has cellular connectivity, so you can leave your phone at home and just use your watch. It will be available September 19, says Apple Jeff Williams. New dual-core processor with 70% better performance.
The next device introduced is the Apple TV 4K. It supports both 4K and HDR, which modern TVs have. HD 10 and Dolby Vision supported. The device will also have sports available. The starting price for the device begins at $179.
The main event of the evening has finally been revealed. The new Iphone 8 has been shown on the screens at the theatre.
The Iphone 8 and the Iphone 8 + will be available in in silver, space grey and a gold finish. The glass on the device is the most durable in a smart phone. It is also microscopically sealed to be dust and water resistant. The Iphone 8 have new stereo speakers along with a new chip. The A11 Bionic chip. "The most powerful chip ever in a smart phone."
It is designed to play 3D apps and games as well. Faster auto focus in low light, multi band noise reduction to help get better images. It features a new 12MP camera, a new sensor which allows for 83% more light and deeper pixels.
Video capabilities of the new device are impressive, allowing you to shoot video in 1080p. The Iphone also allows for wireless charging. The Iphone 8 will be priced at $699 and the Iphone 8+ will be priced from $799. The new devices can be pre ordered from 15 September 2017 and will be available a week after in stores.
IPhone X has also just been revealed. It is water and dust resistant, in space grey and silver. It also as a super retina display.
It used new OLED technology for the display. The home button has been removed from the Iphone X. It has a full glass display. Swiping up from the bottom allows for you to go to the home display. Multi tasking on the phone is efficient by swiping in different directions on the device. Unlocking the device has become more innovative. Looking at the device simply unlocks the phone, using the new Face ID technology.
You can unlock the phone just by looking at it. It also features new animated emojis that mimic your facial expressions, you can also record speech and send to another user.
The Iphone X will be priced at $999 and will be available from November this year.
- BUSINESS REPORT ONLINE