Picture: At the launch of Moja Cruise, the City’s Taxi Incentive Programme were to left to right QJ Nene (South 1 Region), Sifiso Mthethwa (Greater North) eThekwini Mayor Cllr Zandile Gumede, Cllr Mondli Mthembu and Yusuf Khaliva (Durban Central Region). (Supplied).

CAPE TOWN -  In a bid to improve the mini-bus taxi business, the eThekwini Municipality has launched a Taxi Incentives Programme. 

The programme has been launched on October 30, the penultimate day of National Transport Month. 

In an effort to improve operators’ businesses through better services to the commuters and drivers rewarded for excellence, Moja Cruise will focus on providing an efficient, friendly and safe experience for customers.

The programme will effectively track vehicles and obtain feedback from the various structures like rank marshals, associations and state-of-the-art tracking systems. 

In addition, commuters will be asked to rate their experiences. This will all feed into a system, which rewards the drivers and operators for excellence on a monthly basis.

The Mayor, Councillor Zandile Gumede invited representatives of the taxi leadership to participate in the programme. 

Picture: eThekwini Mayor Cllr Zandile Gumede addresses the gathering of taxi associations at the Durban Exhibition Centre on October 30 to launch "Moja Cruise", the City’s Taxi Incentive Programme. (Supplied).

“You have played a very important historical role in public transport. We acknowledge this and thank you, and we invite you to continue to do so with us, within an improved system for the City”, said Gumede. 

“As we usher in a new era for public transport, we assure you that as government, we are walking side-by-side with you in creating solutions to the challenges that you face,” she said to the gathering of about 550 people including representatives of mini-bus taxi industry, politicians and City officials.

“We have and will continue to engage with the leadership of the industry, to develop a way in which operations can be improved and eventually incorporated within the new system". 

Councillor Gumede explained that as the need for cities to become more inclusive, safe, resilient and sustainable in line with the United Nation’s New Urban Agenda grows, the eThekwini Municipality, will be rolling out GO!Durban. This is its long-term public transport plan, which includes the current public transport operators. 

Notably, the KwaZulu-Natal MEC for Transport, Community Safety and Liaison, Mr Mxolisi Kaunda has given provincial government’s support for the programme.

Moja Cruise

- Created as a voluntary programme 

-Will begin as a pilot or test case in four to eight weeks time

-Expected 500 taxis initially enrolled

The City plans to develop public-private partnerships to support a bigger rewards programme. The motor vehicle and insurance industry have specifically been identified in order to provide discounts on car services and insurance. 

The implementation of the programme is expected to be announced towards the end of the year. 

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- BUSINESS REPORT ONLINE