OPINION: The ups and downs of pricing in SA

Published Oct 8, 2017

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JOHANNESBURG - My job as a nation’s bean counter comes to an end on the 31st of October.  

Finally I might have time to regularly feel the shelves in shops and fill the basket with goods to the extent my Rand value stretches.  The infrequent personal encounter with shelves and tills has landed me in trouble at home. 

And the demands of the job have deprived me this necessary experience. They have forced me to be on constant run ins at home with my wife who often argues with me furiously about her own facts and experience about inflation.  

This is one statistics over which I have never won despite all the evidence in the numbers including the personal inflation calculator.  So the belief that prices are sticky upwards is central to the discourse.  The article tries to disabuse us of this notion using facts. But perceptions and opinions often times remain too true to be unseated by facts.  They literally trump facts.

 

It is hard to believe. It goes against what we often hear. Whether chatting to friends around the braai or debating with family at the dinner table, almost everyone has a story to tell about their own experiences with rising prices. 

Surprisingly, data show that there are in fact items that are cheaper now than they were at the beginning of the year. Cash-strapped South Africans have had to deal with rising prices for a number of consumer items, according to data from Stats SA’s latest Consumer Price Index (CPI) statistical release. 

During 2017, consumers have had to fork out more money to pay for the costs of education, medical services, insurance, water, electricity and meat. Happily for consumers, the data show that there are other items for which prices have actually come down, if we compare the latest figures from August 2017 with those recorded in January 2017.

 

The good: fuel and appliances

Postal and telecommunication services, recreational equipment, fuel (petrol and diesel), hotels and appliances all experienced slight price decreases. If you prefer using 93 octane petrol and you live inland, filling a 45 litre tank in August would have set you back R577 compared with the R589 it would have cost you in January. A savings of R12 might not seem like much, but for many of us, every cent counts!

File picture: Neil Baynes / Independent Media.

Fuel overall was 1.7% cheaper in August than it was in January. However, the year is not over yet. Fuel prices increased between August and September, and the adjustment in October saw the price of 93 octane petrol rise by 25 cents from R13.49 to R13.74 per litre. The extent to which these changes will impact inflation will only be fully revealed in Stats SA’s CPI releases in October and November. Household appliances and tableware prices fell by 2.4 percent in August compared with January, with price decreases recorded for irons, kettles, toasters and washing machines. The average price of a new washing machine, for example, fell by R216 over this period, from R4 656 to R4 440.

 

The better: bread, butter and vegetables

South Africans spend more money on beer than vegetables, as revealed in a recent Stats SA article. 

For those of you that prefer your greens over your hops, however, it might come as some comfort to learn that vegetable prices fell by 3.6% in the first eight months of this year, after rising rapidly in the second half of 2015 to peak in early 2016.

Pic REUTERS - Yves Herman

Lettuce, tomatoes, pumpkins and potatoes in particular will provide some cash relief to your healthy lifestyle. Bread and cereal prices have also eased over the course of this year, after rising quite steeply in 2016. 

With crop production recovering from one of the worst droughts in recent history, bread and cereal prices dropped by 4 percent in August compared with January.Rusks and bread flour are notable items that have fallen in price. Together with bread products, margarine (and other oils and fats) is also cheaper, making your lunchtime sandwich that much more cost effective.

 

The best: fruit and telecommunications

Bananas, plums and pineapples contributed to fruit prices falling by 8.4% in August compared with January. The last time the fruit price index was around this level was in June 2016. The price index for telecommunication equipment continued on its long-term download trend, falling by 8,6% in August compared with January. The average price for a cell phone, for example, decreased by R82 from R2 622 in January 2017 to R2 540 in August 2017. Since January 2014, overall prices for telecommunication equipment have fallen by 36 percent!  With South African budgets having to cope with rising prices in general, it’s good to know that there are nevertheless some items for which we are getting more for less.

Dr Pali Lehohla is the Statisitician-General of South Africa and head of Stats SA.

- BUSINESS REPORT 

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