The internet is once again filled with images of aged-looking facial pictures of younger users. This has been made possible by Face App, a Russian-developed app by Yaroslav Goncharov.
While this activity felt harmless there's a reason to be concerned. In the very near future you will walk into a building, a city or country and without talking to anyone it will be known who you are, why you are there and what you've done in the past.
All of this will be made possible by a technology known as facial recognition technology. Besides other reasons such as selling your images or using them to create a deep fake (where images of real people are digitally altered and disseminated as real), images captured by Face App may be used for facial recognition. What needs to be understood about what Face App has done is that the world is going through a process of digitisation that includes collection of data.
There's a race among corporations to collect as much data as possible to feed technologies such as artificial intelligence and machine learning to enable the development of products.