The chief executive, Nicandro Durandt, assured the market of his confidence that full-year targets for these products will be exceeded, with a range of new launches in the pipeline.
BAT is one of the world's leading tobacco and NGP groups, with brands sold in more than 50 countries. BAT manages a portfolio with more than 200 brands, including the five “Global Drive Brands”: Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans. They have a portfolio of innovative tobacco and nicotine-based products, offering consumers potentially less risky alternatives to conventional cigarettes.
There is still no conclusion on the possible takeover of Twisp in South Africa. In July the competition commission blocked BAT’s plans to expand into the e-cigarette market in SA, but the fight doesn't seem to be over yet.
Twisp is perceived to be the market leader and the biggest vape brand in South Africa, offering a range of styled e-cigarette devices, accessories and flavours. Twisp, established in 2008, has 66 outlets and is selling their products with other retailers and online platforms as well. This is a blow to BAT, as they have established businesses in many other countries and have a large footprint elsewhere in the world with NGP’s. The competition commission argues that BAT is already leading suppliers in Europe and the US and can potentially enter the SA market and compete with Twisp effectively.