CAPE TOWN- The Radisson RED Cape Town has on Monday opened its doors in the V&A Waterfront’s newly revamped Silo District.
Carlson Rezidor Hotel Group’s Senior Area Vice President for the Middle East, Turkey and Africa, Mark Willis said that Radisson RED is a completely new and different hotel concept.
“It is bold and alive, and provides an experience like no other. Radisson RED boasts a forward-thinking design and offers a new experience fueled by personal interaction and personal choice. Radisson RED guests are not defined by a certain age, they are united by an appreciation for unique but intelligent design, energetic social spaces, technology that makes their lives easier, and a customisable, personal experience,” said Willis.
He added that Cape Town is the perfect city to showcase the first Radisson RED in Africa. “We are confident it will spearhead a snowball effect on expansion for the brand in key territories across the continent.”
“For the City of Cape Town, developments such as this represent so much more,” said Dale Simpson, the hotel’s General Manager. He added that the opening of Africa’s very first Radisson RED will not only continue to drive local and international guests to the city, but will also serve to boost economic development through the creation of various job opportunities for locals in the newly revamped, trendy district.
“The recent restoration of the V&A Waterfront’s Silo District has created a major opportunity for Cape Town’s tourism sector, and we are thrilled to be an integral part of that,” said Simpson. Radisson RED Cape Town features 252 rooms, ranging from the standard two-sleeper studio to the studio suites, with balconies and sea views and, of course, pet-friendly rooms.
The opening of the Radisson RED Cape Town follows successful global launches in Brussels, Minneapolis and the most recent addition in Campinas (Brazil), with developments in various other parts of the world set to launch soon. “I believe that the raging success of this new brand is due to the fact that we have innovation at the heart of everything we do, product, service, people we truly do dare to be different,” said Simpson.
-BUSINESS REPORT ONLINE