JOHANNESBURG - Small businesses need to have control of the quality of their businesses and the service they offer, says Nedbank economist, Busisiwe Radebe.
Speaking at the Small Business Expo media briefing held at the Goliath Comedy Club on Wednesday, Radebe said in South Africa the wealth is inherited; if one is financially stable their kids are more likely to be in future.
“Government’s issue is to fix the quality of education, so that there are returns to matric students, which, means they do not necessarily have to go to university to make money.”
Sylvester Chauke from advertising maverick said the real issue with small businesses is mediocrity. “100 of businesses open but they don’t make it for great business.
“We need to do everything we can to fight mediocrity, in the way we manage them, branding and communication. If you want people to notice you, you have to do things differently.”
The Small Business Expo running alongside #BuyaBusiness Expo is set to take place from August 31 to September 2 at Ticketpro Dome, Johannesburg.
BUSINESS REPORT ONLINE