DURBAN – Ackermans has partnered with local gaming and animation studio Sea Monster and the Disney franchise, is giving South African shoppers a whole new way to experience The Lion King through the movie merchandise and a custom-developed app.
From store window displays, through to prints on a number of different garments, shoppers of all ages will get to see fully-animated 3D scenes of their favourite characters coming to life in the real world using the app’s Augmented Reality capabilities.
Activities range from scanning The Lion King pictures on merchandise and displays, through to printing a special coloring-in sheet which kids can scan to trigger a unique scene.
The app also allows you to take pictures of the 3D pop-ups on the merchandise, meaning that people can pose with their characters and put the experience in a photo frame, which is readily shareable with friends and family on social media.
"In-store experiences become less routine and more novel, which is great for consumers and retailers alike," said Sea Monster, Experience Designer, Rodain Joubert.