Alibaba takes big step offline

Jack Ma, founder and chairman of China's e-commerce giant Alibaba, speaks at the "Back to Class" event held by Jack Ma Foundation in Sanya, south China's Hainan Province. Xinhua/Yang Guanyu

Jack Ma, founder and chairman of China's e-commerce giant Alibaba, speaks at the "Back to Class" event held by Jack Ma Foundation in Sanya, south China's Hainan Province. Xinhua/Yang Guanyu

Published Jan 10, 2017

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Hong Kong - Alibaba Group

Holding is leading a bid to take department store chain Intime Retail Group private

for as much as $2.6 billion, as China’s largest online retailer deepens its

integration with brick-and-mortar stores.

The deal to buy out Intime

adds to Alibaba’s burgeoning foothold in physical retail as it pursues

growth beyond a slowing online business. Control of Intime will also allow the

e-commerce giant to explore ways to modernize a $4.5 trillion

industry that hasn’t adapted well to the growing popularity of online

shopping.

Billionaire founder Jack

Ma’s goal is to try and up-end a splintered and bloated Chinese retail

landscape, stripping out layers of middlemen to reduce costs and improve

efficiency. Apart from Intime, Alibaba has partnered with electronics

chains Suning and Haier in deals that expanded its own online offerings

and sales and delivery network.

“This deal shows that there

is still value to brick-and-mortar stores, enough to interest e-commerce

players,” said Catherine Lim, a Singapore-based analyst at Bloomberg

Intelligence. “What it’s shown is that department store chains are still

relevant and of value. We could be seeing renewal of a sunset industry.”

Alibaba and Intime’s founder

Shen Guojun will pay HK$10 apiece for the Intime shares they don’t already own,

a deal that will require as much as HK$19.8 billion ($2.55 billion) including

stock options. That’s a 42 percent premium over Intime’s previous close. The

Hong Kong-listed company’s stock surged 35 percent upon resuming trade after a

two-week suspension Tuesday. 

Alibaba, which will own

almost three-quarters of Intime, is paying a premium for a company that’s seen

revenue shrink since the second half of 2015. The offer values Intime at

about 18.7 times Ebitda of 1.39 billion yuan ($201 million) for the 12 months

ended June 2016, the latest period available, according to Bloomberg

calculations. That compares with the 7.2 times of $414.6 million in Ebitda

that Sycamore Partners paid for US department store chain Belk in 2015,

according to Bloomberg’s calculations.

Read also:  Discount hunters slow Alibaba Single's Day

Department stores have

struggled in past years to cope as Chinese consumers frustrated with

lackluster, poorly managed shopping malls migrate to online bazaars. Unlike in

the US, which is dominated by a clutch of mega-chains, the Chinese retail

experience is far more fragmented and inconsistent. Intime, one of the

better-known players, operated and managed just 29 department stores and 17

shopping malls across the country as of end-June last year, mainly in eastern

Zhejiang province but also in Anhui and Beijing, according to the company’s

semi-annual report. 

Profit warnings

Shenzhen-based Maoye

International Holdings and Hong Kong-based Lifestyle International Holdings,

which operates the upscale Jiuguang chain in China, both issued profit warnings

for the first half of 2016. Maoye’s bonds dropped to record lows after being

downgraded by ratings agencies. Intime’s shares had fallen 8 percent in

2016, compared with the 0.4 percent drop in the city’s benchmark Hang Seng

Index.

By teaming up with physical

retailers, Alibaba hopes to pioneer a new model of online and offline

retail. It sees an opportunity in helping Chinese retailers use

technology to transform inventory management, while securing a physical network

through which it can get goods to its own customers more efficiently, for

instance via letting customers pick up orders from physical stores. Ma has said

that he sees “tremendous challenges” for pure e-commerce operators as the

country’s economy slows.

“Alibaba will be able to do

more experiments with Intime in the retail sector,” said Ray Zhao, a

Shenzhen-based analyst at Guotai Junan Securities. “Intime’s valuation is

relatively low now so it would be a good time to buy.”

China’s largest online

retailer is also enlarging its global footprint, most notably by opening up its

Tmall platform to US and other foreign brands keen to sell to Chinese

consumers. Ma met with US President-elect Donald Trump on Monday to discuss how

the company could add US businesses to its platform. The Chinese e-commerce

giant said it could help create 1 million jobs by adding 1 million small and

medium-sized US businesses to its site.

But it’s in China where its

efforts have remained largely focused, and where it still gets the lion’s share

of its business. Alibaba originally took a stake in Intime in 2014 and Alibaba CEO

Daniel Zhang became Intime’s chairman the next year.

The privatisation of Intime

is Alibaba’s first deal for 2017, building on a string of acquisitions in

recent years. It announced 35 deals over the past 12 months with a total value

of $15.2 billion, according to data compiled by Bloomberg. Among its targets

were a number of physical retail chains, including Suning Commerce Group and

Haier Electronics Group. Alibaba owns about 27.8 percent of Intime and Shen

owned 9.17 percent of shares as of Tuesday, according to the filing.

“The most important

opportunity on the horizon is not growing online sales in isolation but rather

helping traditional retailers upgrade into a brand new retail model,” CEO Zhang

said in October.

BLOOMBERG

 

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