The new iPhone X is displayed in the showroom after the new product announcement at the Steve Jobs Theater on the new Apple campus on Tuesday, Sept. 12, 2017, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)

INTERNATIONAL - Apple quashed concerns of muted demand for its iPhone X on Friday, saying pre-orders for the 10th anniversary phone were “off the charts”. 

The company’s shares, which have fallen steadily since it announced in early September it would launch two iPhones within two months, rose nearly 3percent in response. 

Pre-orders for the much-anticipated 10th anniversary phone started on Friday. “We can see from the initial response, customer demand is off the charts,” an Apple spokesperson said. “We’re working hard to get this revolutionary new product into the hands of every customer who wants one, as quickly as possible.” 

- REUTERS