JOHANNESBURG – Ever wondered how to ensure better search engine rankings? The answer is simple, by doing a regular SEO audit to determine the visibility and potential of a website's search engine performance.
It also helps businesses keep their websites up-to-date with the latest trends in search engine marketing and ahead of their competitors. The SEO environment is ever changing, what works today may not work tomorrow.
Google is constantly changing its ranking algorithm in accordance with new search patterns and an audit will therefore help businesses stay relevant. A comprehensive SEO audit is the fastest, most efficient way to determine why a website isn't ranking as highly as it should be.
It is a general health check that businesses should do at least twice a year to remain competitive in today's online business environment. The audit is also the first step when creating an online marketing strategy, it is an effective way to improve performance and if done properly, it allows one's website to rank better in the Search Engine Results Pages (SERPs).
It should also give businesses a better insight into their overall website traffic and also specific page traffic. The SEO audit provides an overview of a website's current search engine performance and identifies problem areas. It is essentially an evaluation to see how well the website is functioning in comparison to the market.