CAPE TOWN - Entertainment and media company Trace has announced the launch of Trace Mobile, it's new pre-paid plan for mobile in SA.

According to Trace, it will be mobile virtual network operator (MVNO) in South Africa, set to compete with Vodacom, MTN, Cell C and Telkom. Trace Mobile will offer prepaid packages which will include features such as mobile data that never expires, music services, and lifestyle rewards.

“This edgy and hip Trace Mobile network is mainly aimed at the 16-35 year-old South African audience,” said a company spokesperson. Its music and entertainment offering includes eight live TV music channels, 30 digital radio channels, movies, series, concerts, and documentaries, said the company.

Trace Mobile said users will also be able to transfer airtime to other Trace Mobile subscribers.

Additionally, Trace Mobile’s MVNO is running on the Cell C network, said the company.

Trace Mobile SIMs are available at retailers for R5.00. 

Here are the prices of its data packages:

Pricing for data
10MB R6.50
20MB R10.00
50MB R20.00
100MB R29.00
300MB R60.00
500MB R100.00
1GB R160.00
Voice and other rates:
Voice calls to local networks
R1.20 per min
Local SMS R0.60
International SMS R2.00
Out-of-bundle rate R0.99 per MB

The company is also promising that Trace Mobile subscribers will also have access to discount vouchers from partners such as Edgars, Edgars Active, CNA, Red Square, Shesha and free entry to clubs for VVIP experiences.

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- BUSINESS REPORT ONLINE