File picture: Google via EPA
London - Google vowed on Tuesday to police its websites better after several companies deserted the internet giant for failing to keep their adverts off hate-filled videos.
Google has found itself at the centre of a British storm in recent days after major companies and consumer groups pulled their adverts from its YouTube site after they appeared alongside videos carrying homophobic and anti-Semitic messages.
Alphabet’s Google launched a review of the problem on Friday, apologised on Monday and said it had revamped its policies to give advertisers more control. The company, which had said it struggled to monitor the 400 hours of video uploaded to YouTube every minute, said it would hire significantly more staff and speed up the process of removing ads from hateful and offensive content that attacks people based on their race, religion or gender.