DURBAN - Google has announced the launch of the Digital Marketing Transformation (DMT) programme in South Africa.
Nasser Ahmed, Google Digital Academy head of emerging markets, described the programme as a partnership between a One Google team and clients, which enables business growth through providing customised digital marketing advice, including digital marketing fundamentals, best practises and a focused customised roadmap.
Google’s Digital Marketing Transformation programme takes clients through a six step process. The journey begins with an assessment done by advertisers on their level of digital marketing maturity using the Digital Maturity Benchmark. The Digital Maturity Benchmark is a tool devised by Google and the Boston Consulting Group to help businesses assess how their data-driven marketing efforts measure up against established best practices when it comes to anticipating customer needs
This benchmark provides insights on how advertisers are positioned in comparison to best-in-class marketers.
A BCG-Google study, conducted with 40 experts and over 200 brands across more than 8 industries around the world, identifies four stages of Digital Marketing Maturity - in order of progression: Nascent, emerging, connect, and multi-moment.