London - Watch lovers, watch out. Your favourite accessory may be running on borrowed time.
Watches are falling out of fashion, a study has revealed – with a quarter of us preferring to use a mobile phone or computer to tell the time.
This is up from 18 percent just a year ago, suggesting that the clock on their demise is ticking rather rapidly.
And among the under-35s, the proportion relying on digital devices for timekeeping is even higher, at four in ten.
Market analysts Mintel, who conducted the research, said the trend is expected to continue in line with rising ownership of mobile phones.