Jumia filed for an IPO on the New York Stock Exchange on 12 March 2019. Founded in Lagos in 2012 with Rocket Internet backing, Jumia now operates multiple online verticals in 14 African countries spanning Ghana, Kenya, Ivory Coast, Morocco and Egypt. Goods and services lines include Jumia Food (an online take-out service), Jumia Flights (for travel bookings) and Jumia Deals (for classifieds).
Jumia processed more than 13 million packages in 2018, according to company data. Jumia offers lessons on what it takes for an African tech start-up to become a global player.
There are three key pillars that enabled Jumia to be a leader in the continent and those include among others: Africa focus, mobile and data.