DURBAN - The new MTN Chat recharge channel puts customers in charge by allowing them to conveniently top up airtime and data bundles on WhatsApp.
Customers can also receive notifications and check their balances through WhatsApp, rather than visiting a website or dialling a call centre.
"Customer-centricity is the driving force behind MTN Chat because we are taking a solution for an often-required service, to a platform we know our customers are already using, in the form of WhatsApp. MTN Chat is helping customers simply and seamlessly manage their accounts off a secure and convenient platform they already know and love," said Mapula Bodibe, MTN SA’s Executive: Consumer Business.
Bodibe added, "It’s imperative that companies focus on improving self-service experiences to retain and grow customers and this is an important step for MTN, in addition to what we are doing to upgrade our overall customer journey".
While MTN is ahead of the curve in providing advanced technology for its self-service experience, the plan is to further expand the MTN Chat channel offering in the near future.