CAPE TOWN – Launching on September 3, auction.co.za is set to disrupt the vehicle sales industry, much like Uber and Airbnb did in their industries. The platform will offer an alternative digital marketplace for South African consumers when buying and selling vehicles.
Auction.co.za wants to completely change the way people buy and sell cars, bringing back transparency to the core of sales.
As an ancillary of DealersOnline, auction.co.za has 11 years of experience in the online auction space, accumulating auto data and perfecting algorithms to drive this innovation. Big data, backed by technology, is good news for second-hand car sales, as consumers will ultimately reap the rewards.
Co-founder of auction.co.za, William Miller, said: “We are putting the buying and selling power back into the hands of the consumer, who will now be able to buy or sell their vehicle online. Corporate fleet owners will also be able to offload their fleet of vehicles through us.”
DealersOnline sells more than 5 000 vehicles a month from corporate fleets, rental companies, dealers, banks and original equipment manufacturers (OEMs), so it is a natural progression to give consumers their own marketplace.