The Samsung initiative is a part of Samsung SA’s mission to address the critical technical and engineering skills shortage. Photo: Reuters

JOHANNESBURG – Samsung has arranged the Global Start-up Acceleration Programme in South Africa, in partnership with the Small Enterprise Development Agency (Seda) and NGO Nangila to mentor start-ups in various fields to support the sustainable growth of entrepreneurs.

Thirty-four employees from Samsung’s global headquarters in South Korea, will be mentoring 19 start-ups in Cape Town for four days as part of the Samsung Employee Volunteer Programme. 

These volunteers are using their own time to assist these businesses in becoming digitised and helping them to find the right Information and Communications solutions for their needs. 

This is a part of Samsung South Africa’s ongoing mission to address the critical technical and engineering skills shortage and demonstrate its commitment to the Enterprise and Supplier Development agenda. The initiative is also aligned with government’s Vision 2030, that encourages entrepreneurship and self-employment initiatives.

From September 10 to 13, small businesses will participate in a boot-camp to better understand the hurdles they face in developing their products and services. They will then showcase their business models to Venture Capital firms and a panel consisting of staff from Samsung South Africa, Samsung South Korea and Seda. On the last day, Deputy Minister of Small Business Development, Cassel Mathale, will officiate at the prize giving ceremony.

“At Samsung we strive to encourage young minds and nurture the spirit of innovation. With the Global Start-up Acceleration Programme, our experts and engineers from various domains are volunteering to support the sustainable growth of local entrepreneurs in their early stages,” said Hlubi Shivanda, Director: Business Innovation Group and Corporate Affairs.

Since 2010, about 1 500 employees have joined this programme in 43 countries. This year, Samsung is focused on supporting local entrepreneurs and helping them build their businesses for a sustainable impact on society.

This programme is also being presented in Indonesia, Malaysia and India. Among the winners in the four countries, five small businesses will be invited to visit Samsung’s headquarters in South Korea.

The selected participants work in a wide array of areas, such as security for cloud data, Artificial Intelligence-powered solutions, Information Management Systems, Augmented Reality, Virtual Reality, Health-Care Solutions, the use of the Internet of Things (IoT) for healthcare and energy efficient IoT devices.