Taipei - Intel is ramping up its efforts to have more of its chips used in mobile devices, a market it was initially slow to respond to, as officials said on Monday they expect more than 30 tablets using its processors hitting the market this year.
Samsung Electronics announced on Monday it will use Intel's processors to power a new version of one of its top-tier Android tablets, while Asustek Computer Inc also showcased tablet and phablet designs using Intel chips. Both moves are considered a breakthrough for the US chipmaker.
“We're seeing some really great momentum in our customers. We got over 30 tablet designs already on, across Android and Windows, and we expect to have them for the holidays,” Gregory Bryant, Intel's Asia Pacific vice president and general manager said in an interview on Tuesday at the Computex trade show in Taiwan.
The Santa Clara, California-based company for decades has called the shots in the personal computer industry, but it was slow to react to the explosion of smartphones and tablets, markets now dominated by competitors like Qualcomm Inc and Samsung Electronics, which have been using chip architecture licensed from ARM Holdings Plc.
Early last month, Intel unveiled the most extensive overhaul to date of its Atom mobile processors that underpin its push into smartphones and tablets.