CAPE TOWN – The JET8 Foundation in partnership with Mzansi Digital Republic Trust today announced the launch of ICECAM, an app focused on supporting brand and social influence of the youth in South Africa.
ICECAM allows its users to share branded selfies and videos while earning from their social influence.
For every in-app like, comment, and share, users earn JETS, which can be used to redeem products online or over-the-counter across more than 2 500 retail stores in South Africa, including Shoprite and Checkers.
If users also cross-post onto external social media networks, they can get even more rewards.
“With ICECAM, anyone with a smartphone can share content related to brands in the morning and purchase a loaf of bread, a cold drink, or even airtime in the afternoon,” said JET8 South Africa Director of Growth and Development, Gerjo Hoffman.