INTERNATIONAL - Twitter reported its second profitable quarter yesterday and topped Wall Street estimates for revenue and monthly active users as advertisers in Asia and other markets outside the US embraced Twitter’s video ads.
San Francisco-based Twitter has tried to grow its user base and ad business internationally, expanding beyond its home country.
US President Donald Trump has kept the service in the headlines domestically but growth has been faster abroad, including a boost in Asia in the most recent quarter.
International sales accounted for 48% of revenue, growing 53% year-over-year, compared with 2% in the US. Total revenue rose 21%.
Twitter said it expected to grow the platform's headcount between 10% and 15% this year.
In other Twitter news, Last month the company made it clear that they will try to more actively measure and combat bad behaviour on their site.
The social networking site announced that they were asking for help to combat the problems of misinformation, bots, and far-right users.
- REUTERS AND BUSINESS REPORT