DURBAN - Tenor, an online search engine and database, has announced that GIF searches will now be available for LinkedIn Messaging.
Google had just recently obtained tenor to assist the company in bringing up GIFS inside Google Images and other services like Gboard easily.
With the new integration, LinkedIn Messaging users will be able to search for new GIFs within the service as well as have access to GIFs that are trending.
There will also be a feature that will have a custom stream that displays the most often used GIF within LinkedIn in the near future.
This GIF update will be ready to use for 50% of the LinkedIn users and will be available to everyone in the near future.
According to Tenor, messaging within LinkedIn has grown by 60% in the past year.
Although LinkedIn is generally a place that people will be closing deals or getting customers or job searching, LinkedIn does not change the main value premise of what a GIF is.
Tenor looks to position a GIF as an option on how to squeeze more information or emotion into a more short form.
Tenor powers more than 12 million GIF searches every month. LinkedIn was acquired by Microsoft in 2016 for $26,2 billion.
- BUSINESS REPORT ONLINE