JOHANNESBURG – Users are mourning the end of MTN South Africa’s free Twitter service after the company pulled the plug at midnight on Tuesday amid mounting costs on the network.
MTN is now subject to consumer backlash as tweeps, or Twitter fans, cannot believe the service is gone.
MTN introduced free Twitter as a 90-day promotion in May 2014 and it gained popularity, growing to 13 million users on 1.9 petabytes of network data a month from an initial 5.5 million users.
The company said it had canned the service as overall usage trends towards video and images indicated that it was no longer feasible to offer a service like Twitter for free due to the cost and demand it placed on the network.
“Twitter was originally intended as a quick and snappy way to stay connected with the world – within a 140 character (now 280) limit.
It has since evolved into a platform that is video and image intensive, making it no longer feasible to offer this as a value-added service to our customers,” the company said.
MTN acknowledged Twitter fans would be disappointed to see the end of this free service.
– BUSINESS REPORT