JOHANNESBURG - Local food delivery service, OrderIn, has teamed up with ride hailing app Taxify in an exclusive deal which looks to significantly expand the reach and offering of both companies in South Africa.

The Taxify app ranks in 13th of the most frequently used apps in the country, beating the likes of Google and Twitter, and OrderIn at 42nd, ahead of apps like Nedbank, Woolworths and Skype.

The partnership will see first time Taxify and OrderIn customers gifted with two vouchers to the value of R50 each, redeemable on their first order using the OrderIn app. Taxify drivers will also be credited with R50 for each referred customer.

The collaboration between the two companies will be promoted through social media, in Taxify cars and in app, with ongoing exclusive incentives made available to regular customers.

The Taxify app ranks in 13th of the most frequently used apps in the country, beating the likes of Google and Twitter

Speaking to Business Report on the partnership between the two companies, OrderIn founder and CEO, Dinesh Patel said Taxify and OrderIn had parallel business principals. Patel said much like Taxify, OrderIn provided "a great service at a fair price."

''We don't mark up the food prices egregiously , we have the lowest food delivery rate in the country," said Patel. The OrderIn delivery app charges customers R10 per delivery.

"For Taxify and Orderin to partner, is a logical and natural progression because we both believe in driving value for customers, not take advantage of them," Patel said.

Asked how this collaboration differed from UberEats, Patel explained that copying was not a viable business model any longer, "you cannot have a business model where you copy your competitor, because competitors now operate globally, within weeks, within months, competitors can operate across multiple geographies."

Patel said the culture at OrderIn is to innovate on behalf of customers, "that innovation is sometimes inspired by what other people are doing, but we always do it our own way," he said

Speaking on the collaboration, Operations Manager for Taxify, Sinako Cetyiwe said: “Our focus as a company has always been to provide our drivers with higher revenue-per-ride. We strongly believe that a happy driver means a happy rider. With this in mind, we seek strategic relationships that not only benefit our customers, but also boost the earning power of our drivers."

“We’re continuously on the look-out for innovative ways to incentivise our drivers and grow our customer base in local markets. The partnership with OrderIn was a logical next step for us," said Cetyiwe.



- BUSINESS REPORT ONLINE