Image: Tommy Hilfiger (Photo by Rich Fury/Invision/AP)

CAPE TOWN - Tommy Hilfiger has launched a new line of clothes and accessories called Tommy Jeans XPLORE.


The line is unique as it comes with "smart chip technology", which tracks how often you wear them and where you go with them.

The clothing brand is using this technology, to allow consumers the opportunity to earn rewards like gift cards and concert tickets.

In an announcement, the company said that it hopes the chipped clothes and game will help create a "micro-community of brand ambassadors". 

The line includes the following items for both men and women:

1. Hoodies at $99 (R1,300),

2 Jean $99 (R1,300), 

3. T-shirts $39 (R514),

4. Fanny packs$89.50 ( R1,200) and a few other selections, all with the embedded chips.

 The app is free to download for iPhone and other iOS devices.

How does it work?

According to Tommy Hilfiger, the clothes all contain a "smart tag" that connects up to a mobile app via Bluetooth.

The app awards points for every time consumers wear the clothing items and encourages players to collect virtual hearts based on their real-world locations. 

The game can only be played while the clothes are within Bluetooth range 

The points you earn can be cashed in for gift cards, signed merchandise, tickets to Tommy Hilfiger runway shows and other benefits. 

Tommy Hilfiger representatives told Engadget that the chips are encrypted and can be turned off at any time.

Currently, Tommy Hilfiger has an estimated net worth of $400 million (R5,272,240.000.00). 

Smart clothing may be new to Tommy Hilfiger but this is not something new to the world. 

Other types of Smart clothing:

1. Levi’s x Google Jacquard Commuter Trucker Jacket

Levi's in partnership with Google designed a "smart jacket" featuring Google Jacquard built-in technology.

The jacket syncs via Bluetooth to keep you connected to your music, GPS, and messages.

Price: $350 (R4612.27)

2. POLAR SEAL Smart Heated Tops

Designed for people who enjoy winter sports, the POLAR SEAL Tops come with three different heating levels, you can choose between 104°F, 113°F, and 122°F to warm up in any weather.

Based on a similar technology to that used in fighter jet pilot jackets, all the garments are designed with two integrated heating elements, one for the upper back and one for the lower back.  

Price: $179 (R2358.84)

3. SolSol Hat 

The SolSol hat allows you to recharge your phone anywhere as the top of the brim of the hat is a large solar panel. 

Totally battery-free, there’s a USB port so you can plug in your cable directly and recharge any device. 

Price: $56 (R738.47)

- BUSINESS REPORT ONLINE