CAPE TOWN - YouTube is releasing a tool for creators that allows them to check if their videos are being stolen.
YouTube is calling it the Copyright Match tool.
Creators who use the tool will be notified if copies of their videos surface on YouTube.
How it works:
1. When a video is uploaded to YouTube, the service will scan and check if the content already exists or is very similar to other videos on the site.
2. It will only identify complete videos, not clips.
3. If the tool finds matches, creators can then decide what action to take.
4. They can either do nothing, contact the person who made the copy or ask YouTube to remove the copy.
First come first served
You have to be the first person to upload the video to be considered the original creator by the tool.
So if someone stole your video Facebook or Vimeo and they uploaded it to Youtube before you, then the tool won't work.
The tool will only be available to creators with 100,000 subscribers starting next week.
It will roll out to more users over the next few months.
YouTube already has a similar program called Content ID, which helps copyright owners find people using their content without permission.
Content ID is more limited in its availability, and unlike this new tool, it also allows content owners to monetise unauthorised uses of their work.
- BUSINESS REPORT ONLINE