YouTube has announced the launch of YouTube Music, a new music streaming service, in South Africa. Photo: Supplied

DURBAN - YouTube has announced the launch of YouTube Music in South Africa. 

YouTube Music is a new music streaming service that offers music videos, official albums, singles, remixes, live performances, covers and hard-to-find music you can only get on YouTube.

While fans can enjoy the new ad-supported version of YouTube Music for free, YouTube has also announced YouTube Music Premium, a paid membership that gives you background listening, downloads and an ad-free experience for R59.99 a month. 

For a limited time, music fans can get three months of YouTube Music Premium free here - you’ll pay R59.99 per month after, or R89.99 per month for a Family Plan.

YouTube Music offers a number of features music lovers will really enjoy according to Google South Africa Head of Marketing Asha Patel. 

Patel said, "A home screen that dynamically adapts to provide recommendations based on what you’ve played before, where you are and what you’re doing. Thousands of playlists across any genre, mood or activity. The hottest new music. And, no internet? No problem. Get YouTube Music Premium to listen ad-free, in the background and on-the-go with downloads.  Plus, your Offline Mixtape automatically downloads songs you love just in case you forgot to". 

"With the Smart Search feature on YouTube Music,” she adds, “music lovers can find any song, even if they can’t remember what it’s called," added Patel.

Users can search for descriptions, lyrics and even emojis to find the tracks they want to listen to. Smart Search is available in most languages, including indigenous South African languages such as isiZulu and isiXhosa.

Patel said, "Music lovers will no longer miss out on their favourite tracks simply because they forgot the titles".

According to Patel, Google Play Music subscribers will automatically receive access to YouTube Music Premium at their current price. "Nothing is changing with Google Play Music - you'll still be able to access all of your purchased music, uploads and playlists in Google Play Music just like always," said Patel. 

The new YouTube Music app is available to download from the Play Store and App Store today or users can check out the web player at music.youtube.com and sign up for YouTube Premium at youtube.com/premium.

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