Telkom on Thursday announced the imminent launch LIT TV, offering Unlimited ADSL, Fibre and LTE SmartBroadband customers the Telkom LIT TVC 100 media box which allows customers to transform their TV into a smart TV, with pre-loaded content channels from their content providers.
Telkom Consumer CEO Attila Vitai said the company’s strategy is to take the lead in the data market with the goal of offering customers a compelling entertainment proposition. He said LIT Video and LIT Music was offering zero rated video and music streaming to select content partners for its FreeMe 2GB and up customers.
“Last year, we revolutionised the mobile industry by launching FreeMe, giving South Africans access to data at a cost that was previously unimaginable. This year, we launched Unlimited Home, giving fixed-line consumers unlimited data and higher speeds”. “We have already focused on disrupting the data market. Now, we are upping our game to provide our customers with a compelling proposition for all the data we’ve given them. Our LIT offer enables South Africans to access world-class, on demand, streaming content, without incurring additional data costs. We believe this is a game changer,” said Vitai.
Vitai said this innovation aimed at really transforming the way South Africans consume digital entertainment. By removing the worry of additional data costs they are putting unlimited entertainment in the hands of our consumers. Although subscription costs for content providers were not included, they could be deducted directly from the customers’ Telkom account through their reverse carrier billing option with certain of our content providers.
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“We are excited to be offering free YouTube streaming particularly as this is a free content platform. The popularity of YouTube is unparalleled – we believe that this offer as well as our zero rated music streaming offers will be a huge drawcard for new customers". “Today marks the first step in Telkom’s content offering. We already have more content partners in the pipeline and our ambitions in this space extend beyond today’s significant announcement,” said Vitai.
LIT Video and LIT Music will be available from 1 September 2017.
- BUSINESS REPORT ONLINE