File Image: (AP Photo/Eric Gay)

CAPE TOWN - When Toys R Us filed for bankruptcy protection last month, failing to create a better online presence was blamed for this. 

ALSO READ: Toys “R” Us files for bankruptcy

Now, in efforts to try and attract more customers to its shops and add a technological edge like its competitors, Toys R Us has released an AR app that lets users interact with its stores.

The app, called Play Chaser, works by scanning signs scattered across each Toys R Us shop, which unlocks content like mini-games and other play experiences.

 They include virtual basketball where a hoop appears on the device’s screen, an interactive feature with the company’s giraffe mascot Geoffrey, and a baby nursery. 

Players can earn in-app currency (called stars) by completing quests and games. They can also compete with other players locally, or nationally in some games, via an in-app leaderboard that tracks scores.

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Play Chaser is free and being tested in 23 stores across the US starting today, with plans to roll out to all stores by October 21st.

- BUSINESS REPORT